I recall often hearing that we are to ‘Enjoy the journey, not the destination.’ These days, savvy entrepreneurs are doing both – literally. After finding her calling in the world of publishing straight out of college, Jennifer Stein diligently trained in every facet of the discipline – from circulation and editorial to marketing, production and design. Keeping in mind, that a well-planned and thoughtful journey would lay the glidepath for a magnificent destination.
Working alongside her business partner, Destination Media, was launched as the go-to destination wedding magazine to cater to forward-thinking trendsetters. Jennifer had always wanted to have a destination wedding and when she began to plan her own, she noticed there was not a single magazine on the newsstand covering the subject. Immediately, Destination I Do Magazine was born. Since then, the magazine has grown from a small, glossy publication sold around the US to a sophisticated coffee-table worthy product found on newsstands throughout all 50 states and 14 countries around the world.
Company: Destination Media, LLC / Destination I Do Magazine
Founder/Age: Jennifer Stein, 32
Location: Scottsdale, AZ
Start-up Year: 2004
Start-up Costs: $100,000
How I Got Started: Being an avid traveler and assistant wedding planner through college, I knew the ins and outs of planning a wedding, plus planning my own destination wedding led to the research and development for the magazine.
Best Success Story/Customer Interaction: Our very first issue was accepted by buyers at Barnes & Noble for nationwide distribution. When we got word that the magazine had hit shelves, my business partner and I rushed down to our local store and made a scene: jumping up and down, hugging each other and squealing like two 16 year olds who were just told by the judges of American Idol that they were “going to Hollywood!” We even took a picture of the check-out guy holding the magazine. Looking back, I still get butterflies recalling the high we felt.
Noteworthy: With more than 15 years of business and publishing experience, Jennifer is now seeing her Scottsdale based international business thrive and grow, even having been recently awarded by Arizona Republic as one of the “Top 35 Entrepreneurs Under 35.” With a substantial client list, talented contributors and a growing amount of celebrity coverage– Destination I Do Magazine has become an icon in both the wedding and travel industries. Visit Destination I Do Magazine.
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