Jacques Doassans is redefining the way jet setters around the world consume and think about tea. Tea has been a focal point for social gatherings across the globe. And surprisingly enough, tea is the most popular drink in the world in terms of consumption. Its consumption equals all other manufactured drinks in the world — including coffee, chocolate, soft drinks, and alcohol — put together.
So one may wonder how this Frenchman, based in Manhattan, became a tea connoisseur. Ultimately, pursuing his passion for travel led to the discovery of a successful business venture. Doassans discovered the charm and elegance of the tea industry through his travels to India, England and Europe. Always keeping an eye out for the best and finest he decided to open the first TEA SET in New York’s West Village. Jacques proves that entrepreneurs can gain much more than frequent flyer miles when they actively and persistently pursue their passion.
Company: The Tea Set, New York
Founder: Jacques Doassans, 37
Location: New York, NY
Start up Year: 2009
Start up Cost: $1,000,000
How I Got Started: Developed a website and Restaurant/Tea Bar
Best Success Story: I receive a lot of emails from customers and the blogging community about how good my teas are and sales continue to grow.
#1 Tip for Newbies: Try, Try, Try again and continue – you will be successful. Never Stop. Plan your actions and follow your schedule. Be humble.
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