Finding a CRM (Customer Relationship Management) system can be daunting for entrepreneurs, small or midsized businesses. While there are a multitude of available applications — many seem to have their own technology issues and hiccups. The quest for a simple and efficient app to improve operations leaves even the most seasoned entrepreneur – in a frenzy.
As your business grows, CRM will become an important tool to manage customer interactions, nurture current customers and serve newly acquired customers. Unfortunately, many businesses leave this ‘profitable’ stone unturned. CRM is a company-wide business strategy that tackles all client-facing departments and much more. When implemented correctly, CRM is effective in bringing synergy to people, processes, and technology to increase profitability, and reduce operational costs. The benefits of managing customer relationships include:
The nuts and bolts of CRM (preferably web-based) help businesses leverage, store, organize and rollup business process including sales, marketing, customer service and technical support. This forward facing system enables businesses to identify top prospects, manage the sales cycle more efficiently, launch effective marketing campaigns and handle support issues that arise. The goal is to run lean and mean – with more efficiency and productivity. Therefore, if this is an area that you don’t yet outsource to a third-party a simple web-based solution can make life much easier and reduce the costs of marketing and client services all together.
If you aren’t in love with GlassCubes, there are other solutions such as SalesForce, Landslide, Zoho, Worketc, NetSuite and others that may fit the bill. No matter how large or small your business, it is important to find a dependable CRM system to fully leverage and manage your client-facing departments. A good CRM system will save time, money and headaches in the long run.