How people perceive themselves is directly related to their success in life and business. Often, for entrepreneurs an investment in one’s self is a primary and overlooked challenge, yet a necessary element to personal and business growth. Entrepreneurs are leaders. As a leader you must believe in yourself and the abilities and resources given to you to make your vision a reality. Studies indicate that there is a direct relationship between business accomplishments and entrepreneurial self-image. Research also states that a person’s choice to engage in entrepreneurial activities is dependent on whether or not an individual can identify their behaviors and characteristics to that of those associated with entrepreneurship. Read more. Visit www.YFSentrepreneur.com.
Monthly Archive: October 2010
As an entrepreneur you should be able to feel comfortable with the idea of self-promotion. After all, what they say is true, you are your own brand and being able to get out there and promote, promote, promote is essential. A lot of entrepreneurs don’t like to talk about their businesses and it’s something that I have often struggled with myself. I am much better about talking up and promoting my clients rather than my own business but have had to get over the fear. Here are some tips that I have found helpful. Read More, visit www.YFSentrepreneur.com.
You hear it often, “I was thinking of starting this company … or “I have this great idea.” Often, and unfortunately, for many — the great idea never develops beyond that point. Let’s face it – an idea not put in motion … isn’t really so great. Entrepreneurship requires a new breed of mentality, discipline, fight and adventure. Growing a company is simply about doing what it takes to give your dreams deadlines. Ryan Park, of the Adventurous 500 discusses his savvy start, what It takes to get things done and most importantly how every entrepreneur should welcome challenges, become excited and get adventurous! Read more and checkout the video at www.YFSentrepreneur.com.
Marketing is an art and a science. In 1970, the average city dweller was exposed to 500 to 2,000 ad messages a day; several years ago it was up to 3,000 to 5,000. Today, as you can imagine this figure continues to grow. Marketing is not singular – it’s the holistic and proactive approach of engaging people at every contact point with your business. Marketing in its simplest form is educating prospects why they should choose your brand/company over that of a competitor. And often it is easier said than done. Read More >> Visit us at www.YFSentrepreneur.com.
The 2006 hit movie, The Devil Wears Prada, unveiled the sought-after life of fashion industry insiders. Set in the hustle and bustle of New York, a naive young woman [Andrea] scores a job as the assistant to one of the city’s biggest magazine editors, the ruthless and cynical Miranda Priestly. In a memorable Paris scene, Priestly – played by Meryl Streep, says to Andrea, “People think success just happens to you. It doesn’t. You want this life, the decision is yours.” And while many aspiring fashionistas and designers have decided to set their eyes on the pages of Vogue, WWD and other notable Beauty & Fashion magazines – it takes more than creativity to become an industry leader.
In short, the secret to a successful business is to stick with what you’re good at [whatever that may be] and delegate the rest. Trying to take on every component of your business will stretch you too thin and prohibit you from moving forward.
We’ve all been there … craving something sweet – and generally it’s often fresh baked goods. In the US alone, baked goods sales are expected to increase by 26% by the year 2014, according to the latest industry reports. Retail sales of fresh baked items hit $16 billion in 2009, up 4.2% from the year prior. Projections indicate that the market for sweet-toothed customers will grow by 26% between 2009 and 2014, to reach $20.1 billion at retail.* Read more at www.YFSentrepreneur.com.
I enjoy hitting the delete button. Let’s admit it. We have all been on the receiving end of some pretty bad, poorly designed email marketing campaigns. Even worse is the receipt of information you may deem as irrelevant, cumbersome or untimely.
Email marketing budgets continue to increase. However, knowing how to use email marketing successfully is paramount. Industry reports indicate a consensus on challenges faced by marketers, including: delivering highly relevant content, competing with social media for share of mind, measuring ROI, getting people to opt-in to email lists, database integration with email systems, legitimate email perceived as spam, and so on.* The great news is this – most perceived problems can be solved with the proper information and creative solutions. Read More at www.YFSentrepreneur.com.