US online retail sales will reach $229 billion in 2013.* Is your company equipped to take advantage of this upsurge in online spending? The advent of the internet and change in consumer buying patterns has turned inconspicuous barely-known companies into must-have worldwide brands. The power of the online buyer is undeniably tremendous.
US retail sales grew to $141 billion in 2008. This year alone, sales were projected to grow by 11%.* The strength of retail sales is largely based on the continued growth of eCommerce. Online sales picked up the slack for weak offline sales the past holiday season. “Online holiday sales will represent 23.7% of online retail sales in 2010, underlining the importance that November and December have on retailers’ annual ecommerce sales.”** These figures are an important reminder that if your business is not online – it should be.
eCommerce continues to provide advantages for consumers and open the door to a wide range of possibilities for small to mid-sized companies. Research indicates that online buyers are wealthier [household incomes of $75k+] and less affected by the economy. Not to mention they represent the largest group of the online buying population – at 40%.* Here are 3 key reasons why the online buyer is looking for your business… online.[star_list]
So, how can you engage and provide value for your most prized and valuable customers this holiday season? Here’s a simple and effective holiday checklist to jumpstart your business.[check_list]
*Source: Forrester US Online Retail Forecast 2008-2013 & **eMarketer: Bright Picture for US Online Holiday Sales
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