Aesthetically gifted entrepreneurs are making great design affordable. Finding a dedicated designer that will decorate in your style versus theirs and stick to redesigning your space and not your budget is hard to find.
Online interior design is becoming a crowd favorite as consumers opt for affordable pricing coupled with exquisite style. Qualified design experts to turn your inspirations into reality are now a click away – literally. Kelly Fallis is one of them and the Founder of RemoteStylist.com. Fallis is also all too familiar with the politics and star power of great design.
Fallis transformed her career from a Bay Street financial district professional (the Wall Street of Toronto) to the home and staging outfit owner of Organized Outcome. But as with most entrepreneurs she didn’t stop there. While keeping her eye on design and the power of the World Wide Web, she looked to bridge the inefficient design process with one of her greatest loves … technology. Hence RemoteStylist.com, the virtual interior design company, was born.
The progressive entrepreneur is fearlessly pushing forward with consumer education on a process soon to hit mainstream America. Learn how Fallis made miracles happen in 6 days with 2 minutes to spare all while prepping for a crowd of 600,000.
Founder, Age: Kelly Fallis, 34
Location: Toronto & NYC
Startup Year: 2009
Startup Costs: 15,000
How I Got Started: RemoteStylist.com was born out of my obsession with all things online, my frustration with abysmal customer service and moving 750 + families’ first-hand in my former home staging company. I saw the need for great design to be both quick and affordable and recognized the internet was the right platform to do that.
Best Success Story: Designing the American Express VIP Lounges at the Molson Amphitheatre in Toronto, Canada. Due to our online design, or Style File, process we were actually able to execute an installation in just 6 days (including one US and one Canadian holiday). That’s ordering, shipping, transport and installation despite a massive corporate delay. When industry standard is 12-16 weeks for delivery, pulling a full install off in 6 days with 2 minutes to spare until 60,000 people show up to a Dave Matthews concert was nothing short of a huge miracle! We were able to successfully pull it off in spite of two holidays that shut down commercial orders over international borders.
Biggest Startup Challenge: Online design won’t be mainstream until 2012 so our biggest challenge is educating consumers that a great space can be designed and coordinated virtually.
#1 Tips for Newbies: Ask. There are so many people on sites like Twitter, Linked in or Facebook who would jump at the opportunity to share their successes and failures and want to see you succeed. Whether you know them or not if you keep asking you’ll save yourself a lot of valuable time.
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