Young innovators are headed to Coolest Start-up City in America for the first-ever Second Line Interactive Conference.
Monthly Archive: April 2011
What is the hubbub over this hyped up barcode?
Imagine a website where women can engage with their friends, take part in an internet style talk show and checkout samples of their soon-to-be favorite products. Is that odd? Tell me what you think?
We spend a lot of time doing it, but can we justify the ROI, potential revenue and or business reason behind it? How do you know that your time spent in social media is effective? Moreover, what do you consider effective – audience growth, engagement, conversions to a specified action such as click-through?
Not sure which business entity is best for your company? When starting a business, or growing a business from a sole proprietorship, the LLC and the S-Corp are two of the best entities for small business owners.
Ever wondered how to qualitatively measure your brand performance? Strategic companies use both, integrated and standalone social media platforms, to track and improve brand performance.
Did you know you were always going to run your…
In a recent b2b report, Dave Scott made an excellent observation regarding one of the biggest marketing mistakes that most companies make.
In today’s startup environment, the term “venture funded” appears to be synonymous with “my company won’t fail.” Based on the way tech blogs and startup websites report on venture-backed companies, you would think that every other startup is being funded by venture capitalists. However, the reality is that less than 2% of all companies actually receive funding from VCs.
Brand loyalty, is a marketing concept that defines a consumer’s…