6. Show your expertise.
I’ve found new customers through two TED talks, recording five podcasts and writing blog articles. Suddenly, people viewed me as an expert in my field and started coming to me. Secondly, give away your best stuff for free. People then think “imagine what you get when you pay for it”. Finally, maintain good relations with everyone you meet — you never know who your next client could be.
7. Hold a contest.
I create a contest on my blog offering up a chance to win one of my services and have people comment to enter. Then I offer extra chances to win by having them share the contest with their friends via Twitter and Facebook.
After awarding the prize, I contact those that were interested in the contest and offer them an exclusive discount on my services. I make sure to follow-up and keep them updated about future events or services. It’s a great way to generate a list of people in my target market who are interested in my product.
8. Organize an event.
Organize a socially responsible event such as a marathon or race for a trending cause. That way participants and sponsors all get to be introduced your business or service.
9. Attract by example.
Treat customer acquisition like dating. What do the dating experts tell you? If you are out doing things you love, you are going to attract people naturally. Take dance lessons, visit a museum, travel and talk to people about what you love. Your work will come up and when it does the people will either want to work with you, or know someone perfect you should contact. Because they think you’re great, they are more likely to make the introduction.
10. Use different marketing strategies.
Create a marketing strategy that includes email marketing, social media and word-of-mouth. Develop a 12-month plan that has tactical milestones for each quarter and month — and stick to it. Give yourself permission to adjust the strategy as you discover which medium works best.