Are you constantly looking for ways to increase your company’s media exposure? You know you’ve got an awesome product, right? You just wonder why no one else knows how awesome your product is.
They don’t know about it.
If a customer, journalist or random individual can’t easily find information on your product through a Google search or via word of mouth (WOM) they won’t be aware of it and can’t purchase it. Simple stuff, right?
You’re goal then, is to make sure people – the media, bloggers, reviewers and social media conversationalists are talking about your brand. It’s easier than it sounds and to prove it here are five “way too easy” steps to increase your reach overnight.
1. Get social.
Friend, follow or contact five individuals that are similar to you. Whether you decide to use LinkedIn, Facebook, Twitter, or even IRL (In Real Life), find five people every day that are into the same things you are and reach out to them.
Does your company make cookbooks? Seek out cookbook authors or reviewers and start a conversation about your favorite cookbook. All of a sudden you have a relationship you can call on in the future and five new people that know about your company, in less than 24 hours.
2. Become more active on Facebook.
Update your company’s Facebook Page regularly — add photos, “Like” at least 20 other businesses, tag others in at least three posts, share links and comment on every item you see in your news-feed for one day.
You’ll be surprised at how many businesses will return the favor and “Like” you back and then tag you in posts, which introduces you to their customers. Scale back after a day, but still actively engage others on Facebook.