Is this year going to be different for your business? From employing new marketing tactics to becoming fearless, small business owners have set new goals and vowed to make some serious changes.
Find out which resolutions entrepreneurs and startups are committed to in the New Year:
Take one day out of every week to truly relax and unwind. Although I truly enjoy what I do, I find myself working 7 days a week and hence neglecting myself. This year, I have designated “No work days” on my calendar which will be utilized to pamper myself, read a book and just recharge so that I can be the best person for my clients and myself as well.
Leverage more technology in order to stay present and thoughtful in my networking relationships. I’d like to spend more time face-to-face with meaningful follow-ups via social media. In general, I’d like to be even more present … be it online or in person.
Utilize social media.
Spend less on traditional marketing and more on social media. When looking at our ROI, traditional advertisements on big wedding sites never return customers. However, our constant engagement on Twitter and Facebook does!
Go with the flow.
Accept that my best efforts in marketing, social media … B2C outreach will land where they’re supposed to, as long as I remember that creating inner peace is as essential as creating new business contacts. Finding that inner state of acceptance is going to do more for my business growth than anything else will.
Enable my team to produce the best possible experience for our users.
Identify five to eight business women that I want to partner with, connect and develop strategic partnerships. Even if I’m outside of my comfort zone, I’m dedicated to surrounding myself with the level of success I want to achieve by the end of 2012.
Stick to a business plan.
I’m a work at home mom who started my business in 2011 with no clear plan, but a lot of momentum. With no clear plan for my social media and video marketing business, I didn’t make a consistent amount of money and I had no idea of my true expenses. So this year, I resolve to stop “winging it.” I want to get serious about my business plan, stick with and create a visual reminder of my goals.
Think outside of the box and use my vision to influence others to greatness. I want to expand my reach by doing things bigger than ever. This year, I have added new services and employees to my business that will expand my business globally and financially.
Be more efficient.
Establish more efficiency when responding to emails and calls. Right now, I’m leaving my inbox open constantly which creates that urge for immediate response even when it is not needed. Working with hundreds of clients — the day can melt away with my prior approach. Starting this year, I plan to clearly layout email reply expectations, which should give me more time to work on growing the business.
Reach more people.
More than a resolution, my goal this year involves reaching a larger audience to share the importance of personal development.
Stop comparing myself to others, and just be the ‘fantabulous’ woman and business owner that I am.
Be bolder in the things that I ask for and to not compromise on our vision and the things that we need to accomplish them.
Get more clients.
Successfully acquire and retain at least five new clients for long-term PR contracts that fall under the umbrella of entertainment and lifestyle public relations. KPL Communications has yet to break its first year and I already need an assistant.
I resolve to blog more often on topics that are important to my clients. I have written a number of blogs over the years, and am always amazed at how often they are read by my clients. I think that any entrepreneur who is involved in professional services should explore using blogging as a tool to establish expertise in the eyes of prospective clients.
Make my business financially sound.
I resolve to build Fresh Seams into a business that helps thousands of designer. I want to be able to leave my full-time job, trusting solely into the business to survive financially.