It’s easy to get caught up in the hype of your new small business. But as a fledgling entrepreneur is it wise to forget the hoopla and keep it simple?
Maria Lago, President of Three / Events & PR, says that she’s learned how “keeping things simple will help you get to your goal faster in the long run.” Lago started her event planning and public relations business at home and despite the challenge of ‘going at it alone,’ Lago networked her way to success.
Learn how Maria Lago went from being “competition focused” to becoming single-minded in the pursuit of her passion, ultimately using every business opportunity to grow personally and professionally.
|Company:||Three / Events & PR|
|Location:||White Plains, New York|
|Industry:||Advertising and Marketing|
How I Got Started:
My passion has always been organizing and planning, so it would make sense for me to start planning events. In 2010, given my passion and educational background in Public Relations, I created Three / Events & PR — an event planning and public relations firm.
I started my company with minimal overhead costs by working from home. I utilized established vendor connections from previous business dealings in the wedding industry, and began to spread the word through grassroots social media efforts. Soon after, I started networking which enabled me to meet local business owners and successful entrepreneurs.
Today my company specializes in creating beautiful and trendy special events, public relations, marketing and communication management. Our core business focus is in beauty, hospitality, fashion and entertainment.