2. Stay organized and targeted.
Create targeted and niche boards using industry-related keywords. As you pin, post relevant content to each board and write a brief description (using keywords). You get the point, targeted is better. Make it easy for online searchers to locate and share your vision.
3. Curate industry-related content.
Believe it or not, social media is not all about your business. I know, it’s a large pill to swallow, but in order to invoke thought leadership you should keep your finger on the pulse of what’s happening in your industry and share it with your Pinterest followers. Create an individual board that links to trends and integrate your logo branded forecasts as well.
4. Develop metric accountability with every link.
Pin with a purpose and utilize tools to track key performance metrics (KPI’s) and drive accountability. Your social media manager or team, shouldn’t spend their day pinning to pass time. Create trackable links using Google’s URL Builder and build a URL that can be separately tracked in Google Analytics. Each time another Pinner clicks on your link Google Analytics will automatically track it. Log-in to your analytics account and checkout Traffic Sources, inside Campaigns, to find your referrals.
Use this simple and proven technique to find out the type of content that resonates best with your Pinterest fans.
5. Follow other Pinners and repin their content.
Pinterest is an interesting amalgamation of social networking and visual bookmarking – so don’t forget that while your pinning up your greatest hits, the conversational element is just as important. Showcase your favorite Pinners in a dedicated board and repin often.
Do you use Pinterest as an online marketing tool for your small business? Share your experiences in the comments section below.
Photo Credit: Pinterest