Generating traffic for your company’s website is one of the most influential factors to the success or failure of your online business. If you can’t generate traffic, your website is doomed to die off rather quickly.
The Internet is full of websites that have failed due to a lack of qualified traffic. If you don’t want this to happen to your small business, you should develop website traffic generation strategies and work hard to attain a steady flow of site visitors.
Here are four simple and highly effective ways to immediately drive more traffic to your company’s website:
1. Use YouTube and Mainstream Video-Sharing Websites
Some of the mainstream video-sharing websites have evolved into major traffic centers over the last 2-3 years. YouTube, Metacafe, Google Video, Dailymotion, Revver, Yahoo! Video and Vimeo are some of the most effective platforms for users to upload, view and share videos.
While you can broadcast your message using all of these websites, you should definitely use YouTube — without exception. Not only is it one of the best video sharing sites on the web, the six-year-old company —has become the second-largest search engine in the world after Google. Simply put, its effectiveness is indisputable.
So, to immediately leverage the endless possibilities of YouTube, you should:
a. Create your own branded YouTube channel.
b. Develop original videos with a call to action and your website URL.
c. Upload your videos to your YouTube channel.
d. Tag your videos with targeted keywords.
e. Interlink your videos.
f. Optimize your YouTube channel using best-in-class SEO practices.
g. Locate other complimentary YouTube video content and comment on them.
h. Select your most popular videos and add a video response.