Luxury Market Branding is a New York-based strategic marketing and branding consultancy that serves the food, wine, travel, hospitality, and consumer products industries.
Founder: Lauren Maillian Bias
Company: Luxury Market Branding
Location: New York, NY
1. How I came up with the concept of Luxury Market Branding
After having spent 8 years building an award-winning and internationally recognized wine brand, I felt that I had outgrown the business, but knew that I wanted to incorporate parts of that experience into my next venture.
I realized that I had built a successful company and that there was value in my entrepreneurial skill-set, diverse networks, global experiences, and my philanthropic values. Thus I decided to create a business that allowed me to intersect these complementing areas. I wanted to have fun working and do something that I loved to do.
Ultimately, a dear colleague pushed me to assist their company with marketing, branding and strategy, and the rest is history.
To show my children that the world holds enormous opportunity and to help them navigate the pursuit of their passion.
3. One day I hope to
Create an endowed scholarship fund for minorities to study abroad. The intrinsic value of cultural immersion is priceless; it fosters unique perspectives and diverse communication skills — assets of many successful leaders.
4. Current obsession
I’m on a quest to discover efficient ways to decompress and I’m currently obsessed with vinyasa and ashtunga yoga, Ahava products, and Diptyque’s Tubereuse candles.
5. Favorite business tool
Action Method to manage projects and Skype to connect with clients (virtually) in-person and share documents in real time.
6. Favorite book(s)
Outliers: The Story of Success by Malcolm Gladwell, Public Parts by Jeff Jarvis and The Prophet by Khalil Gibran.
7. Best place to unwind
A gorgeous beach in a fairly remote location.
8. Would love to have dinner with
The co-founder of the news website The Huffington Post, Arianna Huffington. Her story is amazing and I have an immense amount of respect for her ability to dream big and execute.
9. You can never have too many
Apple accessory chargers. I seem to misplace them all too often!
10. Essential business tip
Never let your colleagues or competitors see you sweat. There is tremendous value in staying silent while you strategize and leaving them all intrigued.