Starting an online business is the last American Gold Rush. Think about it. These days, the top 1 percent of the country controls 40 percent of the nation’s wealth. This makes it harder and harder for the “Average Joe” to break into the business world and become a massive success, especially when it seems that we live in a world where chains and corporate conglomerates have taken over nearly every neighborhood in America.
Yet, for the time being, the Internet remains the one sanctuary where anyone — no matter who you are — can compete with the big players and still yield great results.
In order to do so successfully, we must learn how to separate ourselves from the competition and stand out as a company that people want to do business with. Here are three basic (but often overlooked) ways to make your startup unique and start running a successful Internet business today:
1. Develop a clean and professional website.
For an online business, the quality of your website is paramount to your success. It needs to look professional and clean, and present all the information that your customer needs in a very accessible way.
The Internet is a fast-paced world where people will leave if you can’t hold onto their attention. This means that customers will make a decision about whether or not they’ll stay on your website within the first few seconds. If your website is full of clutter, hard to navigate, and not extremely specific about what it is you sell, you will lose out on potential sales, no matter how great your services are.
2. Invest in search engine optimization.
SEO is absolutely essential to being a successful online business owner. It is the process of getting your page ranked higher in search results for your niche. The higher your page rank, the more clicks and traffic you’ll get — resulting in increased sales.