4. Maximize every moment.
While many reality TV stars soak up their 15 minutes of fame, the smart ones get busy and leverage it into 30. In 2009 she launched her company, Skinnygirl Cocktails, and her first book, Naturally Thin: Unleash Your SkinnyGirl and Free Yourself from a Lifetime of Dieting.
While your platform may not reach millions of TV viewers, look for ways to maximize your current moments – no matter how big … or small they may seem. Look for ways (i.e. PR, marketing, branding, partnerships) to build momentum on every small business success. Timing is everything.
5. Know when to exit stage left … and get acquired in the process.
Approximately two years later, in 2011 Frankel sold Skinnygirl Cocktails to Fortune Brands’ Beam Global for an alleged $120 million dollars. Regardless of the actual dollar value – she sold her company to a much larger player in the market. That in itself deserves an applause. And while she gracefully exited one project, she cleared the way for another – a 6-week trial run of her new syndicated talk show in June.
What else can startups learn from Bethenny Frankel? Let us know in the comments below.
Connect with Bethenny on Twitter.
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Photo Credit: Bethenny Frankel
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