When you start a small business you have to literally earn the attention of customers. One of the quickest ways to start is to make it easy for prospective buyers to find you. This starts by developing marketing tactics that create value and increase engagement.
Simple social media tactics can indirectly help you do this — and if done correctly they can increase traffic, convert visitors to leads, change leads to sales and possibly turn customers into repeat higher margin clients.
So if you need some fresh new ideas to reinvigorate your marketing efforts here are ten simple marketing tactics you can implement in ten days or less.
1. Make your content work harder. Create a quick tips guide for your industry to post on your company blog and repurpose and schedule anecdotes for email blasts, Facebook page wall posts and Tweets.
2. Tell a social story. Schedule a Twitter Q&A for fans and then share the results with a Storify embed on your company blog and social networks. Invite others to share their opinion on the Q&A results to increase engagement.
3. Communicate with more accuracy. Use SocialBro to gain accurate information about your Twitter community including where your followers are from, which language they speak, their activity on Twitter and so on, then target your content more accurately; which will likely result in more retweets (RT) and higher message reach.
4. Humanize your marketing. Dig into your sales data, identify and interview your top customer(s) and share the interview on your website, blog, email newsletter and social media outlets. Not only will you create a lot of value for selected participants, but it can help to “humanize” your marketing efforts and enable others to better relate to your company.