If you truly believe you’ve hired the best – leaders that are skilled in areas that you are not, start by acknowledging that their insights are valuable to your business.
Innovate intelligently – it’s an inside job.
3. Take a page out of Einstein’s playbook and experiment.
What can you learn from a kid’s science fair project? Plenty.
Growing a small business is an endless cycle of experiments. In many ways entrepreneurs employ observational science, regularly. By definition, an experiment is a methodical trial and error procedure carried out with the goal of verifying, falsifying, or establishing the validity of a hypothesis.
It’s a vital part of the scientific method by which you formulate a question, make a hypothesis, calculate a prediction, test your theory and then analyze the outcome. Apply these five simple steps to your next marketing initiative or sales program – start with what you know and make room for what you don’t. Then take those learnings and apply them to your next “experiment.”
This approach will help you remove the façade of emotional involvement and focus on pure results. And while not every experiment will make it to market, some will. Along the way, remember “Failure is the opportunity to begin again more intelligently (Henry Ford).
“Anyone who has never made a mistake has never tried anything new (Albert Einstein).”
What other simple things can you do to improve your business in the next 30 days? Let me know in the comments section below.
Photo Credit: Longchamp
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