Are you looking for fresh new ways to drive traffic to your website? If you sell products or services online, then you realize the importance of continuously generating qualified traffic to build your audience and impact sales. But when you’re just getting started, or stuck in old (and sometimes ineffective) ways, it appears to be easier said than done.
Therefore, if you’re website traffic numbers aren’t what they could be, here are five easy ways to increase your company’s brand awareness online.
1. Create and distribute keyword-rich press releases.
Decipher a few targeted keywords that potential customers may search for when looking for your products and services. Integrate these keywords into your company’s press releases and submit them to press release distribution services such as PR.com, PR Log, PR Web and PRNewswire. On a tight budget? Select from this list of 20+ free press release distribution sites.
2. Automate and market your company blog’s RSS feed.
Aggregate all of your company’s outbound information, using a company blog. Use your company’s blog RSS feed to develop an automated email newsletter to share your latest headlines. Promote your email newsletter in all customer-facing touchpoints (i.e. website, sales material, customer service communications, etc.)
3. Ensure your website has a sitemap.
Sitemap’s are essential tools for online businesses. A sitemap can provide, “easier navigation and better visibility by search engines. Sitemaps offer the opportunity to inform search engines immediately about any changes on your site.” Not sure if your e-commerce website has one? Check with your web developer, or create your own Google XML sitemap in four simple steps and submit your sitemap to search engines.