The businesses and individuals that encompass a company’s following across social networks can play a role in defining its brand personality. Although it is important to build a diverse following, it is also critical to build a strong core following of users that are “brand compatible” and easily identifiable with the company’s values.
By creating a social media following with a focus on relevant users, more content is likely to be shared and promoted and greater visibility throughout social networks can be achieved.
Expanding Brand Awareness Through Search
The ever-increasing popularity of Web search has not only made companies such as Google immensely successful, but has also given rise to the search engine optimization industry.
As a cornerstone of digital marketing, SEO works to boost traffic to sites through search results. In recent years, this method has helped many entrepreneurs gain a stronger presence throughout the Internet.
Search engines help to drive relevant traffic to pages; which positively impacts both revenues and awareness. As the usage of search engines continues to increase, search engine optimization and marketing will become even more valuable to business owners looking to expand on the Web.
Engineering a More Powerful Web Presence
Each year, thousands of new businesses emerge on the Internet and as search engines, social media and E-Commerce continue to rise, the process of forging a more substantial online presence will depend on the utilization of those platforms.
Every entrepreneur should, at very least, understand the importance of online brand visibility and at very most, put forth conscious efforts to enhance it.
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Photo: Zara
With over 15 years of media and marketing experience, Todd Bailey is Vice President of Marketing and Digital Strategy at WebiMax in Mount Laurel, NJ. WebiMax is an industry leading search engine optimization (SEO) firm with over 150 employees and 500+ clients worldwide. Find him on Twitter @WebiMax and personally @push_star.
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