fbpx

Former NFL Cheerleader Launches Virtual Bookkeeping Services Startup, EmeryCloud

Learn how Danetha Doe launched a virtual bookkeeping service for beauty industry professionals and why she believes entrepreneurs should take time to reflect on prior success and challenges.

Prev1 of 2Next
Use your ← → (arrow) keys to browse

Many startups cannot afford the services of a full-time accountant in the early-stages of business development.

It’s a pain point that Danetha Doe — a bookkeeper, model and former Indianapolis Colts cheerleader, decided to solve. Doe launched her virtual bookkeeping service company, EmeryCloud, a full charge cloud-based bookkeeping service for small businesses in an industry that she was very familiar with — the beauty industry.

“Initially I targeted all small business owners that could not employ a full-time bookkeeper,” says Danetha. “It wasn’t until I was on set for a commercial shoot, that I realized that I could market myself as an accountant that focused on the niche beauty and creative industries. As a model, not only am I always surrounded by these types of professionals and companies, but I love to research and learn about their line of work.”

Learn how Danetha launched a virtual bookkeeping service for beauty industry professionals and why she believes entrepreneurs should take time to reflect on prior success and challenges.

Company: EmeryCloud
Founder: Danetha Doe
Location: San Francisco, CA
Industry: Financial Services
Startup Year: 2012
Startup Costs: $5,000

How I Got Started:

I’ve always enjoyed financial services and working with numbers. This passion led me to pursue and attain a degree in Economics, with a focus in Accounting. However, as a model and former NFL Cheerleader for the Indianapolis Colts, I also grew to understand the mindset of an artist — which often includes an intuitive desire to focus on the passion point of a business and not necessarily the financials.

After holding several roles within accounting, working for different companies I decided to fulfill my personal burning desire to run my own company.  So, I decided to take a leap of faith and move from Mammoth Lakes ski resort to San Francisco, hailed by many as the nation’s startup capital.

Once I relocated to San Francisco, I immediately began to surround myself with other entrepreneurs and artists. I fine tuned my concept and diligently researched systems that would allow me to offer my virtual bookkeeping services remotely and efficiently.

Prev1 of 2Next
Use your ← → (arrow) keys to browse
 

© YFS Magazine. All Rights Reserved. Copying prohibited. All material is protected by U.S. and international copyright laws. Unauthorized reproduction or distribution of this material is prohibited. Sharing of this material under Attribution-NonCommercial-NoDerivatives 4.0 International terms, listed here, is permitted.

   

In this article