What makes a good Facebook brand page? We scoured Facebook to find small businesses that took their only chance to make a first impression and left us very impressed.
With more than 500 million users, Facebook has become the dominant player in the social networking industry. Of the social network’s growing user base, small businesses are leveraging the networks power to connect consumers with their brands.
A recent small businesses survey indicates “that 96 percent of them are using Facebook as a marketing tool, and 86 percent found their social media efforts on Facebook to be effective.”
When using Facebook as a social media marketing tool brand consistency is important. Effective use of branding on the main three visual elements (i.e. cover photo, profile picture and tab images) timeline messaging, and engagement separate the leaders from the pack.
Here are 10 small business brands that do an insanely good job of communicating their brand and engaging their social network.
1. Brit + Co
Brit + Co. does an excellent job of using their cover photo to communicate their platform content and messages. The photo of Brit Morin on her computer sparks a bit of familiarity and app savvy amongst followers. Brit + Co.’s use of share-worthy photos and frequent updates mirror her brand’s mission to make creative living innovative, simple and beautiful.
Fannie May Chocolates’ Facebook brand page does an excellent job of showcasing their gourmet chocolates and sharing their story of tradition and premium offerings. We really like their creative use of tabs to market best sellers and showcase their artisan chocolates. Their consistent use of product images and videos to encourage social sharing make their brand’s social conversations deliciously smart.
Hypebeast, a lifestyle magazine that features the latest in men’s fashion, art, design and music, takes a minimalist and fresh approach to their branding — appealing to their core audience. Their posts are infused with on-topic fashion and culture content and photos that spark “hype” conversations.
JackThreads, a members-only shopping club for men that serves up street, skate, and surfwear brands at 80% less than retail, offers a great example of using creative imagery with Instagram and promotional announcements that pique follower interest in a conversational tone. Their brand consistency and energy can easily make the company a crowd favorite.