Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.
Build Social Media Into the Customer Experience
“As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers…” (Business Insider)
7 Small Business SEO Tips
“Every year SEO gets more complicated as Google rolls out updates and changes the rules. This is especially frustrating for small business owners who don’t have the time or resources to stay current in, what they believe to be, an esoteric and confusing industry. Here are seven small business SEO tips to help earn more business through traditional organic search rankings.” (Search Engine Watch)
5 Things Startups Should Know About Marketing
“For startup founders, acquiring VC money is always a challenge. Honing in on an elevator pitch and marketing a new idea can sometimes escape the more cutting-edge startup. Here are five things startups should know before tackling a marketing plan. (Bostinno)
4 Crowdfunding Mistakes for Social Entrepreneurs to Avoid
“A few weeks ago, I ran into an entrepreneur who said, “I tried raising money on [a crowdfunding platform] but it didn’t work.” I’m sure he’s not the only one who’s had that experience. Crowdfunding isn’t a magic well of money. It’s just a new way to raise it. Recently, I’ve connected with a number of successful social entrepreneurs and crowdfunders to learn more about common mistakes that social entrepreneurs make.” (Forbes)
US launches website for foreign entrepreneurs
“The US government is trying to make it easier for foreigners who want to start a business in the country to navigate the immigration system. Last week the US Citizenship and Immigration Service (USCIS) launched a website called “Entrepreneur Pathways” to help businessmen understand what immigration options are open to them.” (Telegraph UK)
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