Top 20 Startup, Small Business and Entrepreneurship Books of 2012
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What are successful entrepreneurs reading lately?
We are excited to reveal this years most talked-about and must-read business books for startups, small businesses and entrepreneurs. From strategic and tactical knowledge to classics and insights from today’s most renowned business thought-leaders we’ve curated a list of 20 books for your reading and business pleasure.
Here is our carefully curated line-up of 20 business books (in alphabetical order) that every small business owner can benefit from:
1. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)
Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.
2. Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Learn why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary “how to” manual for getting more clients and raising a business profile. Book Yourself Solid enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits.
3. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. Learn how to systematically understand, design, and implement a game-changing business model–or analyze and renovate an old one.
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4.Content is Currency: Developing Powerful Content for Web and Mobile
In the digital age, content is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Learn the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and the tools and strategies you need to get your online content noticed.
5. Enchantment: The Art of Changing Hearts, Minds, and Actions
Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people.
