6. Good to Great: Why Some Companies Make the Leap… and Others Don’t, by Jim Collins
Using tough benchmarks, Collins and his research team identify a set of elite companies that made the leap to great results and sustained those results for at least fifteen years.
7. How To Win Friends and Influence People, by Dale Carnegie
Since it was released in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Proven advice for success in life: Carnegie believed that most successes come from an ability to communicate effectively rather than from brilliant insights.
8. Like a Virgin: Secrets They Won’t Teach You at Business School, by Richard Branson
It’s business school, the Branson way. Whether you’re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers.
Learn to harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
10. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, by Keith Ferrazzi
Do you want to get ahead in life? The secret, Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.