Best Success Story:
For every 1,000 pairs of underwear we sell, a job is created.
That’s not a nebulous estimate, but a fact. Recently, we did a campaign to generate Facebook shares, where we donated a pair of underwear to a soldier for each like – generating nearly 1,000 free pairs to servicemen.
So, that is to say that we love providing a great product that people can be proud to wear. But, we think the stories about our product keeping workers employed and giving back a small something to those keeping us safe are just as important.
Biggest Startup Challenge:
The biggest challenge thus far was definitely filling orders from our Kickstarter campaign. Basically, that amounted to us pre-selling 23,000 pairs of underwear we never produced before.
And, we soon found out that even though we did our homework, adding 8 times the planned capacity to our partners was not something that could be easily done, particularly on the time table that we laid out.
But it was not something that we would give up on. We trained manufacturing workers with new skills; we made product – and then re-made them to meet our standards. And, though delayed, we finally provided the product to everyone who ordered it.
#1 Tip for Entrepreneurs:
As the little guy in the industry, we like to think about what our competition should do – something they have the resources for, but don’t do anyway.
At Flint And Tinder, we guarantee the fit of every pair of underwear or tee you buy – even after its laundered. If you don’t like it, we’ll exchange it.
Photo: Jake Bronstein