5. Responsive Web Design
As the importance of a mobile-optimized web presence and the resource drain of ongoing website adaptation become increasingly clear, responsive web design will become more common.
“Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation,” according to Smashing Magazine.
“[Everyone] wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too. In the next five years, we’ll likely need to design for a number of additional inventions.”
6. Content Economy
Generating original digital and social content will continue to outpace “Black Hat” SEO tricks as the most effective means of online success. In fact, today “Marketers, on average, spend over a quarter of their marketing budget on content marketing.” And “B2B companies with blogs generate 67% more leads per month on average than non-blogging firms.” Content is inevitably here to stay.
7. Social Commerce
Social commerce: The use of social technology in the context of commerce–selling with social media–is not likely to disappear anytime soon. Online shopping will continue to go social as offerings like Facebook Storefronts, digital photo galleries like Pinterest, and daily deals sites like Groupon and Living Social continue to grow in popularity.
What do trends do you see emerging for 2013? Please share in the comments below!
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Photo: Dolce & Gabbana
Rebecca Rubin is a Digital Marketing and Social Media Specialist for Washington DC area web design and development firm, Blue Water Media.