How to Leverage Digital Out-of-Home (DOOH) Advertising
Whether you run a startup or an established company one of your primary goals should be to find better ways to communicate your messages to customers and partners worldwide. For many businesses, publishing dynamic media content in targeted locations is a viable option — in lieu of waiting for a consumer to see your message on a static outdoor advertisement.
According to an Arbitron study, “viewers are not just exposed; they are engaged. Nearly half (47%) of those who have noticed a digital place-‐based video display in the past month specifically remember an advertisement appearing on the screen. And nearly 1 in 5 (19%) of those who noticed an ad report having made a purchase they were not already planning on making after seeing an item featured on the video screen (though not necessarily within the same month).”
Studies also indicate that “Digital place-based video dwarfs many prominent new media and marketing platforms.” In fact, it is interesting to note that “more people see digital video screens in public venues than have a Facebook profile (41%) or a smartphone (22%).”
Ultimately, keep in mind that out of home (OOH) advertising has various benefits including: increased reach, geographic and demographic targeting, distinct seasonality, a visual component offering to a campaign and market wide penetration. Therefore, when reviewing your marketing and media campaign priorities, considering the use of digital out-of-home (DOOH) platforms — that serve dynamic media content — could be a viable option for your business.
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Catalino Calacar is a content writer at MediaSignage Inc., a privately held company that provides free digital signage software that supports all of the latest web standards including HTML5, Flash, HD videos, MRSS, Weather, Live TV and offers a robust open source software development kit and more. Their goal is to offer the best digital signage solution that can propagate seamlessly to all digital mediums including electronic billboards, KIOSK, mobile, tablets and all types of screens.