Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.
Startups and the Importance of Storytelling
“Amid all the buzz about the benefits of content marketing, there’s an important element missing from many of the conversations: storytelling. It’s easy to create content, which is why many brands will be jumping on the content bandwagon this year. But content is just a commodity without storytelling to give it a rock-solid foundation. Without storytelling, content is nondescript, uninspiring and, frankly, a waste of time and energy.” (Forbes)
AstiaAngel, a New Funding Source for Women Entrepreneurs
“Nonprofit Astia has for 14 years been trying to increase the number of women who lead fast-growing companies. Helping women-led startups raise capital by connecting companies with investors has always been part of the deal. Last week, the group started its own network of angel investors, called Astia Angel, to invest directly in companies that feature women in top jobs.” (Businessweek)
12 Startups That Are Solving The Little Problems That Drive Us Crazy
“There are a lot of little problems in life. You lose your car keys. You’re craving peanut butter but can’t reach the last glob. You have one more slot on your power strip, but your cord is too clunky to fit. None of these are big problems, but they’re all really aggravating. Thankfully, a few startups are working to make the little things in our lives better.” (Business Insider)
How Large Corporations Can Spur Small-Business Growth
“Small and medium-sized enterprises (SMEs) are the lifeblood of a country’s economy; they are essential to generating good jobs. And those jobs are sorely needed worldwide. Gallup’s World Poll estimates that of 3 billion adults globally who report they want a good job — one that is 30+ hours per week and provides a consistent paycheck in a legitimate business setting of any size — 1.8 billion, or 60%, are out of work. To help SMEs realize their potential, large corporations must get involved.” (Gallup Business Insider)
How Entrepreneurs Create Business Opportunities With the Super Bowl, NFL
“The Baltimore Ravens and San Francisco 49ers might be preparing to fight their way to Super Bowl victory in just a few days, but winners in the small business world are already enjoying the benefits of Super Bowl XLVII in several ways. From graphic designers and event producers to fruit juice makers and apparel designers, entrepreneurs and small businesses are leveraging huge opportunities with the NFL and the Super Bowl this year, which will leave those winners with opportunities that stretch beyond just a yearn for a trip to Disney World or a cooler full of Gatorade dunked over their heads.” (Forbes)
Turning point for small-business cloud productivity suites?
The venerable Office isn’t going away anytime soon, but get ready to hear a whole lot more in 2013 from Microsoft and rival Google about how cloud apps can help small businesses become more efficient. (ZDNet)
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