In 2007 Tanvi Bhatt started Panache Studio, a corporate grooming studio and image management consultancy in Mumbia, India. She immediately faced difficulties marketing her business as a young female. “People found it difficult to accept self-enhancement lessons from a 22 year-old, and this was the most critical roadblock in my business,” said Bhatt.
The young entrepreneur also faced an even larger dilemma — pioneering a new business concept that was not yet at full-adoption or maturity in her local market — India. Bhatt insists that the concept was virtually unheard of.
“In India, personal branding as a structured industry is yet to arrive though many people at senior level have started working on their personal brands through their websites and social media taking the help of SEO and website (building) companies, according to Dr. Amit Nagpal a New Delhi, India-based social media trainer and personal branding consultant.
Yet despite the challenges, Bhatt created Panache and later re-branded her consultancy to focus on a more lucrative and responsive niche. Learn why Bhatt started a personal branding business and why she believes passion, respect, and self-conviction are essential to business success.
|Startup Costs:||$18,523.70 USD (INR 1,000,000)|
How I Got Started:
Panache, a personal branding studio, started off as a corporate grooming studio, offering image management consultation, services and workshops.
I started Panache in 2007, when the concept of image management was virtually unheard of across India. Corporations were struggling to acquaint themselves with the right exposure to global corporate trends and etiquette know-how.
In 2011, I then decided to re-brand Panache and transform our offering as a boutique grooming studio into India’s premier personal branding studio. I realized that sooner or later the concept of presenting a professional image will not be enough to ensure professional nirvana. I envisioned a corporate society where a select few will bask in the glory of such professional nirvana solely on the virtue of their powerful, personal brands. This was the turning point of my business.