Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.
How to Stay Happy at a Startup
“There’s a widely held belief that startups are fun places to work and all employees become overnight millionaires. But once you get over some of the perks –- like free snacks and no meetings before 10 a.m. –- it becomes clear that startups are actually a grind. And for every Instagram or Airbnb that seems to materialize out of thin air, there’s tons more startups that trudge along slowly. In fact, the median time from initial VC investment to IPO is 10 years. That leaves a lot of time for workplace politics, blunders, boredom, and mistakes. Here’s how I’ve learned to stay happy along the journey…” (Venture Beat)
The Young Entrepreneur Advantage
“Young entrepreneurs have it made. While most start-ups are struggling to find resources, funding, mentorship, and talented employees, college start-ups have no shortage of incubators, accelerators, college entrepreneurial programs, and a pool of super-talented classmates to help them get off the ground… But, of course, every business won’t succeed. There will inevitably be a few standouts that have that magic combination of skill, resources, intelligence, drive, and resilience to create and run a scalable business.” (CNBC.com)
6 Reasons Startups Should Consider Selling to Small Businesses, Not Big Enterprises
“With all the buzz these days about how sexy and cool the enterprise has become, there is a segment of business customers that startups are overlooking: small businesses. Small businesses tend to have far less capital than large enterprises, but as customers, they offer startups a number of advantages that make them ideal customers to focus on… The interests of your target are often quite different from one context to the next. If your business is built to serve them, you will need a sales approach that is designed to address their main concerns head-on.” (Venture Beat)
A Picture’s Worth a Thousand Likes: Visual Media Tips for Small Businesses
“From blogs to short 140-character tweets to pictures, social media content is transforming from text to images. In 2012, visual pinboard site Pinterest saw the largest year-over-year increase of any social network, says the Nielsen 2012 Social Media Report. Here are some tips for how small businesses can make their social media more visual:” (Forbes)
The Future of E-Commerce for Small Businesses
“The future of e-commerce looks promising for small businesses. Let’s take a closer look at how independent merchants can continue to sell more and stand out in competition with big-box retailers who also have moved online. Consumers are adopting new technologies quicker than ever. According to a recent study by Pew Internet Research, nearly half of all Americans now own a smartphone. That’s a 28.5 percent increase versus 2011 – and the market still has great potential for growth.” (Forbes)
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