Amazon.com CEO, Jeff Bezos has said, “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” In fact, good service is good business. So, if you’re looking for new ways to deliver more happiness here are ten articles to help you win the hearts of your most valuable customers before, during and after a purchase.
1. How to Attract, Engage and Relate to Your Most Valuable Customers
Have you ever considered who powers your business? While your business is an act of self-expression, guided by your unique vision, it exists in partnership with your most valued customers. When your business draws energy from your customers, it no longer requires your constant support. You can then empower your employees to draw their inspiration from your customers; and create tools that empower your customers to help themselves. Read more
2. Buyer Objections: Four Intimidating Questions You’ll Want Your Customers to Ask
Which questions from your prospects and customers scare you the most? While customer questions can be intimidating and sometimes difficult to overcome, they all have one positive thing in common – your prospect is giving you a signal that he or she is interested in buying from you — but here’s the catch, they need you to help them overcome their objections. Read more
3. Three Reasons Why (Potential) Customers Don’t Trust Your Small Business
As a general rule, potential customers will not buy from you or your small business unless they know you, like you and trust you. Unfortunately, many small business owners repeatedly make fundamental sales and marketing errors that immediate create distrust and the make it hard for customers to actually like them. Read more
4. 10 Creative Tips to Attract New Customers
Are you wondering how you’re going to increase sales? Don’t worry, you aren’t alone. Finding new customers is a fundamental challenge for every business. If you’re looking to attract new business or service new clients here are ten creative tips to help turn prospects into paying customers. Read more
5. Where’s My Refund? 5 Ways to Turn Happy Customers Into Raving Fans
Refunds suck. Plainly put, they hurt your cash flow and can potentially cause a major bout of self doubt. No small business wants to believe that the products or services they sell are ever less than stellar. So when you get the dreaded e-mail or phone call asking for a refund, you very well may find yourself questioning everything single thing you do. Read more
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