Former model turned television personality, Tyra Banks is a new fresh-faced VC on the startup block. Her latest investment in the animated-picture app Flixel was recently brokered through her early-stage venture firm Fierce Capital, LLC.
Fierce Capital, LLC marked its first undisclosed investment round in The Hunt earlier this year — a San Francisco-based community-driven online shopping portal. In April 2013 The Hunt announced a round of $700,000 in additional funding, on top of the $2 million it had previously raised from various investors.
“Fresh off a completion of the three-year Owner/President Management [certificate] program at Harvard Business School, [Banks] has established Fierce Capital, LLC to help promising startups raise capital and develop profitable business strategies,” according to Black Enterprise writer C. Daniel Baker.
Banks aims to identify, develop and invest in early-stage startup companies, including firms that are female-led or female-focused. Her unique approach “through brand alignment or financial support” aims to give entrepreneurs access to resources that would be difficult to procure through other VC channels.
Fierce Capital, LLC’s Big Brand Plans for Flixel
Flixel, led by co-founders Philippe LeBlanc (CEO) and Mark Homza (CMO), is headquartered in Toronto, Ontario, Canada with offices in Los Angeles. And Banks has big plans for the iOS app that lets users create living photos — also known as a “cinemagraph.”