Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.
Gini Dietrich, the founder and CEO of marketing communications firm Arment Dietrich, provides some great tips on when to think about using a PR firm and what you should consider as you interview for, and hire, your PR firm. However, with this post I’ve compiled some of the top things companies can do to gain the most from their PR investment.
What, then, are the benefits of developing a startup in secrecy, or “stealth mode,” before launch? It’s a question that has befuddled entrepreneurs for years. A while ago — like, around the middle of last decade — this behind-closed-doors strategy was a popular way to get a startup ready for the Big Time. Today, however, as growing numbers of young entrepreneurs rise through the ranks (and graduate from business school), everything is trending toward a more open-sourced approach.
Although everyone has a high-level understanding of what a credit score means and why a good personal credit score is important, it’s critical for every small business owner looking for a loan. Unless your company is a sexy startup poised to scale with a little investment from a venture firm or other equity investor, its likely you’re going to rely on debt to fund working capital or expansion.
Emails flood our inboxes, making it difficult to stay on top of conversations and keep organized, which in turn increases stress levels and reduces productivity. In my own quest to conquer the email beast, I’ve come across some great, helpful tools. Below are 10 that can help you increase email productivity and maintain sanity:
Google tops the list of Americans’ most-loved brands, according to recently-released research from Vision Critical. But expand the sample to consumers in 15 key markets around the world, and Google drops a couple of places. A new study from APCO Worldwide indicates that The Walt Disney Company is the world’s most-loved company with an emotional linking index of 74.7. The index measures consumers’ emotional attachment to companies across 8 dimensions, resulting in a score on a 100-point scale.
As Twitter gets ready for its initial public offering at some point in the not too distant future, it’s getting a lot more immediate scrutiny than it might have expected. Down in the paperwork it filed with the Securities and Exchange Commission was the fact that the Twitter board of directors is all male, and all white. Only one woman is listed as an executive officer in the company. What’s gotten less attention than that set of facts are some of the practical solutions to increasing diversity in Silicon Valley.
Startup PR may seem daunting, but if you’re passionate about your product or service and you have a great support team, the stories will come. Whether you are working with a company on a shoestring budget, maximizing the value of venture capital funds, or running your own startup solo, you can be successful. Here are tips for maximizing your PR efforts that are sure to help you get attention.
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