Keeping up with the constant improvements in technology, mobility, and consumer access is necessary for nearly all entrepreneurs today, regardless of the industry or market you operate within. When you own a small business, keeping up with the times is paramount if you want to stay ahead of your competitors and keep current customers happy.

So, here are five changes every small business can to make to stay afloat and compete within a redefined marketplace.

1. Rebrand Your Business

   Rebranding your business is highly recommended if you have not done so in the past few years, regardless of whether you are an online company or a local mom-and-pop shop. The more modern and visually-appealing your brand is, the easier it becomes to outshine potential competitors who may be capturing potential revenue and customers from you directly. This is a tried and true method for bringing new customers in (and reinvigorating your relationship with loyal ones).

2. Update Your Website

   A company website can make or break your business. Be sure to update your website’s current layout so that it is visually-appealing as well as cross-browser compatible. Ensuring your website is compatible with modern browsers and including a responsive design is a great way to attract mobile users (those using tablet devices or smartphones). You’d be surprised at how much of your site’s traffic comes from mobile users.

3. Get Connected Socially

   Get connected online with social media accounts for your small business. Creating viral content can do wonders for your sales and make your business boom. Create social media pages on Twitter, Instagram, Facebook, Tumblr and even Pinterest to help promote your small business along with the services and products you have to offer. A well-defined social presence can really catch the eye of a potential customer.

4. Use Software-Defined Data Centers

   Improve the overall productivity and efficiency of your business by working together with software-defined data centers that provide software defined storage. Software defined storage is ideal for businesses looking for data storage solutions that do not require consistent upkeep and management. Otherwise know as the “cloud” these storage options are extremely valuable to businesses as they provide off-site data management at relatively cheap prices. Consider this resource when trying to grow your business and protect valuable customer data.

5. Give Away Products and Services

   Give away products and services using your company website, social media accounts and local promotional advertising options. The more merchandise and promotional gear you give away, the easier it is to build a solid reputation and positive relationships with customers and loyal fans. Consider it a marketing expense and strategically cross-promote your giveaways with other business priorities to ensure your efforts will positively impact your bottom line.

Although it is not always easy, change is often necessary in the world of business, regardless of whether you are running an online business, a local retail store or providing services to customers internationally. Knowing how and when to change is essential to maintain success in any market today.

Meghan Belnap is a freelance writer who enjoys spending time with her family. She also enjoys being in the outdoors and exploring new opportunities whenever they arise as well as researching new topics to expand her horizons. You can often find her buried in a good book or out looking for an adventure.

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