Weekend Reading: Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.
I was walking around an expo touted as the “world’s largest startup event” last month, when I started to have flashbacks to the late 1990s. At New York TechDay, there were so many booths staffed by so many eager entrepreneurs pitching so many ideas that only needed a few million bucks and a few million users to become a real business. (Boston Globe)
Behind many great companies you’ll find key partnerships that came during the early years. This was the case with Microsoft, which secured a deal with IBM. It was also the case with Yahoo, which forged a partnership with Netscape. But for a startup, it can be tough to get the attention of a mega operator. So what to do? (Forbes)
Having investors knocking on your door for the first time can induce a range of emotion. For some founders, inbound interest from a VC (or any institutional investor for that matter) serves as validation of their vision, while others may view it as an unwelcome distraction for an executive team that’s spread too thin as it is. It can also catch you off guard — maybe you hadn’t even been considering raising capital, up to this point — or perhaps it’s been the goal since day one. (OpenView Blog)
A common question that every small business owner has when it comes to driving visitors to his or her website is whether search engine optimization (SEO) or pay-per-click (PPC) marketing is the best option. These are the two most effective traffic sources and each has pro’s and con’s to consider. (Huffington Post)
Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception, but no PR or media relations “law” is ironclad. There are times when you might need to break the rules, or at least shake up PR industry convention when it comes to dealing with the press. Here’s my list. (PR Daily)
Giving good feedback to team members is quite possibly the most important – and most difficult – part of any leader’s job. Here’s the problem: very often, the feedback that we end up giving doesn’t seem to be all that effective. Even with the best intentions, feedback can easily backfire. (99U)
Adding new customers in your current market is often the single most impactful action firms can take to increase revenue. That’s because every new customer brings exponential growth potential in the form of follow-on sales, cross-selling/up-selling opportunities and referrals to new prospects. Yet new customer acquisition in a core market is no easy task. (CEO.com)
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