What’s the million dollar question asked by entrepreneurs around the world?

[pullquote]”Over the years, the one question that crops up (over and over, again) from clients is, ‘Ron, tell us ‘the one thing’ that will make all the difference in me becoming rich and successful?’ It is the million dollar question – one that I have thought long and hard about.”[/pullquote]Over the years, the one question that crops up (over and over, again) from clients is, “Ron, tell us ‘the one thing’ that will make all the difference in me becoming rich and successful?” It is the million dollar question – one that I have thought long and hard about.

I could answer by saying, “Make sure you have massive profit margins, develop cost effective marketing techniques, prune overheads to a minimum, or find a hungry marketplace.” Of course, all of these business tips would be great answers. But I sincerely believe that by going into what I call “no-mind” for a short period each day will help you more than all of the best business advice combined.

Let’s explore this further. First you have to understand a very simple model of the human brain.

Getting Back to “No-Mind” Basics

At a rudimentary level, the human brain consists of one right and one left hemisphere; joined together by a substantial band of nerve fibers called the corpus callosum. Conventional wisdom suggests the right brain thinks in pictures and the left brain thinks in words.

So, in line with our basic human make up it makes sense that you need to ensure your verbal goals (i.e. affirmations, beliefs, values) match the pictures that you are visualizing. And it is essential to take time out to allow the two halves of your brain to communicate with each other and assimilate all of the goals, ideas, pictures and affirmations you input.

In short, success requires a certain degree of discipline and focus.

I suggest that you sit in a hard back chair for 15-30 minutes every day in silence, stillness and solitude. Listen to your subconscious mind. Where is your instinct guiding you? Don’t do this for one or two days and then give up on it because your candy apple red Lamborghini, stacks of thousand dollar bills, and stunning life partner didn’t materialize within forty-eight hours. It doesn’t work like that!

But go into this “no-mind” zone every single day for the rest of your life until you die and watch your life turn around. I call this state “no mind” because the idea is not to think – but to listen. You’ve probably done enough thinking for ten lives, but where did that get you?

This Guy Became a Half-Billionaire Using the “No-Mind” Principle

I rarely recommend other people’s books, but How to Get Rich by Felix Dennis is an exception.

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Editors Note: Felix Dennis is one of Britain’s wealthiest self-made entrepreneurs with an estimated fortune of £500 million. Appreciating the fact that those intent on becoming rich will not have the time or inclination to read page upon page of guidance and advice on the subject, Felix Dennis reduced his own business wisdom to 88 tenets of wealth-generation, all written in his inimitable style. “If Machiavelli sat down at his iMac to confect ‘The Billionaire Prince’, it might sound remarkably like Felix Dennis’s How to Get Rich”— The Wall Street Journal

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He explains that on his first major business deal, selling one of his magazines, he had a $700k offer on the table. His accountant told him to accept it. Dennis then went into “no-mind”, and cleared his head of all extraneous thoughts. Then, the figure of three million dollars popped into his mind. Ultimately, this was the figure the buyer paid for the magazine.

Going into “no-mind” is something Felix Dennis does frequently – and who can blame him? This sound practice helped him become stinking rich, and he’s now on the way to becoming a billionaire. This principle has worked for thousands of years.

The Power of Silence, Stillness, and Solitude

In 1981, I wrote a book entitled Talk & Grow Rich. In the very first chapter entitled, “The Principle of Power” I talked about silence, stillness and solitude and stopping your internal dialogue so you can hear Eureka!, the “small still voice”. I explain how to get hunches and guidance from your subconscious mind. Over two thousand years ago Chuang-Tzu said, “To a mind that is still, the whole universe surrenders.” The Japanese have a term for “no-mind” too – they call it ‘Satori’ and to them it is the ultimate state of mind.

The goal is for you to find your own way to stop the infernal dialogue and cancel out the noise.

Maybe sitting on the floor and staring at a candle flame doesn’t do it for you. Never mind that. Instead, try other ways of stopping the internal “chatty” dialogue that is stopping you from hearing the “still, small voice” inside of you. Try jogging, swimming, or pumping iron. Still no results? Then try fast walking in the country, cycling, or taking a long hot shower. Keep at it until you discover exactly what works for you.

You can go into “no-mind” on the train, on a bus, at the park, or in your local coffee house. Tap out for just a few minutes or even a few seconds at a time – it is all beneficial. I routinely practice “no-mind” for five and forty minute periods (depending on what feels right at the time) at 5am in the morning when I awake; and repeat the same before I go to bed. As they say in the east, “By going out of our minds once a day, we come to our senses.”

Remember where you heard it first!

This article has been edited and condensed.

Ron G. Holland is a seasoned entrepreneur with over 40 years experience in business mentoring, personal development and the self-help industry. Holland is the Chairman of Eureka Financial and has created wealth and growth strategies for small business owners to organizations with up to £50m turnover. Holland is an acclaimed author with more than 20 books published to-date. Connect with @Ron_Holland on Twitter.

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