Thoughtful Branding: Where The Company Begins And Ends
When entrepreneurs ask me how to best brand their businesses, it always surprises me that their questions are focused on logo creation, website development, and various other marketing tactics. As though the brands around us are only shaped by these elements of marketing and digital presence. But thoughtful branding is more than a sum of the marketing strategies and tactics.
Suck at Branding? 7 Keys to Building a Successful Brand
Most brands fail at branding. Many are also clueless as to what branding is; some may say it’s “the logo.” But a logo is just the beginning of a brand’s visual aspect. More importantly, your brand’s visual elements are only half of the story. Less tangible assets such as corporate culture, how your executive team (and even how employees) conduct themselves are all part of your brand’s DNA.
The Importance of Branding a Small Business
One of the truths of modern business is that there is almost nothing that your competitors can’t duplicate in a matter of weeks or months. If you have a great idea, you can be certain that somebody will copy it before long. And not only will they follow your lead, but they may also be able to do a better job or sell the product or service at a lower price. The question then becomes, “What competitive edge do I have to offer that cannot be copied by anyone else? The answer? Your small business brand identity.
Helpful Tips to Create and Build a Unique Brand
One of the many challenges entrepreneurs face during the initial stages of business planning is brand development and design. Your new company’s name, logo, marketing and advertising materials (and even website) are all integral elements of your overall brand design. Although the efforts required to create a comprehensive branding campaign can be both time consuming and costly for startups, there are several ways to streamline the process.
Does your Business Brand Say What You Really Mean?
Quick! Think about your business’ brand. You probably have a very clear picture of what you want people to think when they reflect on your business. But does that picture match reality? Is your brand really saying what it’s supposed to? The reason I ask is because, lots of brands aren’t!
5 Smart Ways to Improve Brand Loyalty
In business, as in life, loyalty is a big deal. Loyal customers who buy products and services from you repeatedly, rather than from other competitors, are a tremendous asset. Loyal customers can impact profitability, but also and more importantly — your reputation. It is not enough that customers are satisfied with a single transaction. What you want is for them to come again and share their positive shopping experience with friends.
Build a Better Online Brand With These 6 Branding Tips
Once upon a time, it paid to take out ads in the local paper or invest in expensive infomercials. Today, entrepreneurs have a much richer resource at their disposal: the Internet. When you secure your company’s online presence, using the right tools correctly, your online reputation grows — right alongside your profit margins. While the process isn’t particularly difficult, it requires patience and a determination to serve a niche market.
Checkout more practical and savvy business branding tips here.
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