9. Authority Labs

Track your company website or blog rankings in Google, Yahoo!, and Bing, daily. Their automated SERP tracking saves you time and helps you respond quickly to ranking changes. This simple and scalable search engine rank monitoring software is great for SEO novices that need to track keywords daily, track Google, Bing, and Yahoo SERPs, view estimated search volume for keywords, viewing daily keyword rankings and more. This is also a great tool if you want to bring an internet marketing consultant in-house to manage search engine marketing and optimization.

10. Ping-O-Matic

Ping-O-Matic is a service to update different search engines that your blog has updated. Pinging lets dozens of services which track blogs to know you’ve made recent updates so they can come check you out. They crawl and index your site, publish your content, and as a result increase your blog’s popularity.

Social Media

11. Buffer

Buffer provides an easy way to publish on social media. Once you publish a blog post, schedule and share it to select social media websites. Buffer also provides a URL shortening service and social analytics on each post that is shared.

12. Radian6

Want to find out what people are saying about your brand on the Internet? Radian6 allows you to quickly and efficiently track, monitor, and react to comments, questions, and complaints as they happen. And with the most robust social offering, you can tap into over 650 million sources from Twitter, Facebook, YouTube, blogs, news, and more to hear what’s being said about your brand. Then, take action by routing important social media posts to any user across your organization for insight or follow-up.

Utilities

13. PollDaddy

Create stunning surveys, polls, and quizzes in minutes. Collect responses via your website, e-mail, iPad, Facebook, and Twitter. With this tool, you can create and customize polls on your company blog. It serves as a great way to easily gain reader feedback and opinions. Keep an eye on real-time poll results and manage reports with ease.

14. Disqus

Disqus is a blog comment hosting service offering a platform for social integration, social networking, user profiles, analytics and more. Disqus can make commenting easier and more interactive for your visitors.

15. Akismet

You have better things to do than combat blog spam. Akismet is an advanced hosted anti-spam service aimed at thwarting the underbelly of the web. It efficiently processes and analyzes masses of data from millions of sites and communities in real time.

Which blogging tools make content marketing easier for you? Let me know about them in the comments section below.

This article has been edited and condensed.

Muhammad Faizan Tariq works is sharing blogging best practices and tips on behalf of Forida-based Pac and Copy Inc. He enjoys writing about digital marketing trends, web design and SEO for small businesses. Connect with @itsfaizan on Twitter.