The introduction and rise of content marketing has changed the digital strategy of many marketers in recent years. “Not only is the adoption of content marketing on the rise (93 percent of marketers use content marketing [in 2014] compared to 91 percent [in 2013]), but 42 percent of B2B marketers consider themselves effective at content marketing, up from 36 percent last year.” (CMI)
Meanwhile, changes in the digital landscape have solidified the need for unique and freshly written content. The growth and popularity of original content, has forced many online businesses to shift focus.
If you find content marketing presents challenges, there are online tools that can help you manage, create and effectively develop a smarter content marketing strategy. Here’s a look at eight tools to boost your content marketing efforts:
Content Social Sharing Tools
As Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies, explains: “You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.” (Social Media Examiner) With a simple click on the ‘Boost Post’ button in the lower right corner of your post, you can get more eyeballs on your content. In contrast you can promote a post.
Vahl suggests “The other way to push a post into the news feed is to use the Ads Manager to promote a post. The benefit of promoting a post is that you have more targeting, pricing and bidding options.” Depending on your goals, both tools offer you a way to expose your content to a wider audience and improve metrics such as CTR and more.
Tweriod is a free twitter tool that helps you make the most of Twitter by letting you know the best time to tweet. With this tool, your content is exposed to the maximum viable audience, making your content visible to more Twitter users. You are also provided with a free report. The Tweriod time report displays the best times when most of your Twitter followers are available to view tweets.
Content Organization Tools
Bring your life’s work together in one digital workspace. Evernote is the place to collect inspirational ideas, write meaningful words, and more. It is a flexible organizational tool, that can help you maintain records of everything from your personal to business life. From lengthy to short lists, this tool helps you concentrate on implementing ideas. You can also use this tool to keep track of new content ideas and an editorial calendar using any mobile device.
Google Calendar is a free time-management web application by Google. It is one of the most popular content management tools that can help with collaboration and organization of your production and editorial calendar. Moreover, you can easily schedule important meetings and sync this tool with your mobile devices using its two-way sync feature to access and update the calendar from anywhere at any time.
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