We know that a picture is worth a thousand words, and in the world of e-commerce, there’s no question about it. Even if you’re just starting your online store, or you’ve been at it for a while now, e-commerce product presentation is vital for customer persuasion and online sales.
If your e-commerce product images and descriptions aren’t formatted correctly, then you run the risk of losing potential sales. Successfully selling online products starts with professional image quality and uniquely crafted product descriptions.
Deliver high quality product shots.
“Product photography could well be the single most important design aspect of any e-commerce website. Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they’ll feel about purchasing from you and the better your conversion rate will be,” according to Smashing Magazine contributor Peter Crawfurd, the co-founder and developer of ShirtsMyWay.com.
Since image quality is a defining factor, it’s essential to use professional photography to accurately display your product images. When customers are browsing your website’s product pages, they don’t want to view product images that are unfocused and blurry. To prevent this from happening, invest in high-quality graphics.
If you’re on a tight marketing budget, take stunning product photography with an iPhone and a desk lamp. According to research, “The ‘meaning’ of a brand resides in the minds of consumers, based on what they have learned, felt, seen, and heard over time,” so the impact that poor image quality has on consumers can’t be ignored.
Display alternate product views, angles and zoom capabilities.
Your company’s e-commerce product images should stand out and convince customers to make a purchase.
You can do this by incorporating different features while displaying product images. Portray product images in various views, switch up the angles and let customers zoom in to observe images in closer detail. These kinds of features are beneficial because they cater to the user’s experience and can add credibility to your e-commerce store.
Create unique product descriptions.
Creativity is one of the most important elements of successful e-commerce stores. If you’re only posting product pictures and not including unique product descriptions, how will customers understand what you’re trying to sell?
Use your creativity to write copy that sells, or hire a copywriter, to come up with well-written product descriptions that reflect your brand. When writing product descriptions, be original and don’t plagiarize existing copy on the web. The last thing you want is to create duplicate content and get ignored by search engines, or face legal action, so make sure to write unique content that incorporates the facts.
This article has been edited and condensed.
Kara Spadone is an SEO copywriter and editor for J.M. Field Marketing, a full service marketing firm specializing in order fulfillment, e-commerce solutions, web & graphic design, direct marketing, printing services, video production and promotional products. She’s an experienced, passionate writer that develops content about SEO, social media, digital marketing, business and technology. Connect with @jmfmarketing on Twitter.
© YFS Magazine. All Rights Reserved. Copying prohibited. All material is protected by U.S. and international copyright laws. Unauthorized reproduction or distribution of this material is prohibited. Sharing of this material under Attribution-NonCommercial-NoDerivatives 4.0 International terms, listed here, is permitted.