Once you generate a solid social audience, be sure to create engaging copy to align with your links, whether it includes a sound bite from the article, an intriguing call to action, or a fitting visual presentation of the content inside.

Also, consider points during the day in which your audience is most likely online. With this point, also keep time zones in mind if your reach is global. It’s okay to re-circulate existing content if you think you’ve missed the boat on an article’s reach. Generate a new social post with a variation on the copy so as to pique the reader’s interest anew.

Ace – Give the people what they want.

Ultimately, your audience will be drawn to content that raises an issue they wish to explore further. So, prepare content with these potential inklings in mind to generate substantial answers at the ready. While online readers may be seeking information first and foremost, it doesn’t mean you shouldn’t add some spice to your content.

Considering the previous points shared in this article, attention to writing style, compelling visuals, and social components will all make your content more accessible, relevant, and entertaining to peruse.

Create a fun twist to your content, whether it includes a recurring motif of a personal interest (like poker, perhaps) or a pop culture reference (said references can pertain to public figures, awards shows, sports, and the like).

By loosening up the restrictions of content marketing within the genre, you are simultaneously creating a more developed, dynamic article that is more enjoyable both to read and to write.

And with this, my friends, the house will always win.

This article has been edited and condensed.

Ben Shwartz is the VP of Marketing for Spot.IM. He loves to buy and sell websites, and immerse himself in anything and everything in the realm of online marketing. Connect with @Spot_IM on Twitter.