Are You Press Ready? Do’s And Don’ts For On-Camera Attire

Are you ready for your next media interview or press photo shoot? Here's a look at five do's and don'ts to keep in mind before you step in...

Photo: Jessica Rule, founder and CEO of SHK The Advertising Firm; Source: Courtesy Photo
Photo: Jessica Rule, founder and CEO of SHK The Advertising Firm; Source: Courtesy Photo

Are you ready for your next media interview or press photo shoot? Here’s a look at five do’s and don’ts to keep in mind before you step in front of the camera:

 

  1. DON’T Wear Anything Fussy

    If you’re playing with your outfit when looking in the mirror, you’re going to do the same when in front of the camera. Wear something that doesn’t easily move out of place.

    Make sure it fits properly. Women should ensure attire doesn’t pull uncomfortably across the chest or waist. For men this means making sure you look put together in your natural stance.

    According to The Art of Manliness, “That means standing up straight, preferably in the kind of dress shoes you’ll be wearing with your suits, with your arms relaxed at your side. It’s not actually a very natural posture for a lot of us, but it is the base from which most of our movement flows. If the suit doesn’t fit well in this stance, it’s not going to move comfortably with your body either.” This is especially important if you’re filming outdoors and wind is a factor. You want the focus to be on you and what you’re saying.

  2. DO Wear On-Trend Colors

    My go to is a nice bright color; it stands out and exudes confidence. A strong blue, red, or yellow looks great on camera. Also consider your skin tone, typically baby blue and emeralds are complementary on fair skin, metallic and neon for medium complexions, and cobalt, yellow and red for darker skin. Pay attention to what colors you wear that seems to bring the most compliments and go for that.
     

    Photo:  Marni round pendant earrings, Salvatore Ferragamo 'Pimpa' pumps, Roksanda Top; Source: Farfetch
    Photo: Marni round pendant earrings, Salvatore Ferragamo ‘Pimpa’ pumps, Roksanda Top; Source: Farfetch

  3. DON’T Wear Patterns

    Again, remove all distractions. Patterns often show up differently on camera and can be distracting and unflattering. Unless it’s a simple and large pattern I say: “Just stay away!” Solids are timeless and will always look good so save your patterns for another day.

  4. DO Wear Accessories

    You still want to look like yourself. So, for women, if you typically wear jewelry wear it on camera as well. Stay away from anything too large, as you’re more likely to play with it and again—it’s distracting! I recommend mid-sized earrings or a small to mid-sized necklace, but don’t wear both at the same time. As for men: If you opt for a suit, then a silver tie clip, pocket square, or matching cufflinks can add a nice finishing touch.
     

    Photo: Indochino Navy Herringbone Suit; Source: Courtesy Photo
    Photo: Indochino Navy Herringbone Suit; Source: Courtesy Photo

  5. DON’T Wear Revealing Attire

    This is probably the most important tip of them all. Not only is it distracting, but it’s unprofessional to wear a low cut top or clothing that doesn’t fully clothe your body. You want to look professional and represent your company and your personal brand in the most positive light possible. If you wouldn’t wear it to a dinner meeting with investors, then don’t wear it on-camera. You’d be surprised who’s watching you, make them proud!

  6. DO Be Yourself

    Overall, you want to be yourself when on television or in a magazine feature. From makeup to hair and wardrobe you want your family and friends to recognize you when they tune in or click. Look natural, yet polished. Put your best foot forward, remember to smile naturally and you’ll look (and do) great!

 

This article has been edited and condensed.

Jessica Rule is the founder and CEO of SHK The Advertising Firm, a Midland based advertising firm dedicated to providing eye-catching items to market companies. At the age of 26 she is successfully transforming the advertising industry in her town by providing creative, out of the box campaigns for her clients. She is also highly involved in her community she sits on several boards and is an emcee for local events. Connect with @jessicalrule on Twitter.

 

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