Infographics offer an an easy, attractive way to learn key information about particular topics without having to do all of the research yourself. Better yet, information is provided in simple imagery that’s more easily processed than text on a screen.
Unbounce, a landing page builder for marketers, reveals that in just over 2 years, infographic searches have increased by over 800%. But with so many businesses creating, promoting and distributing infographics on the web, attracting sales and awareness with your content can seem impossible. This is where interactive infographics provide an optimal solution.
Interactive Content Drives Engagement
YFS Magazine contributor Savannah Flynn suggests interactive infographics are the future of content marketing. Interactive infographics make it easy to present complex data with multiple layers in an engaging and entertaining format. However, sadly many startups still do not understand how interactive infographics are one of the most powerful marketing tools available for startups.
Here’s an inside look at 5 ways interactive infographics can boost your content marketing efforts and indirectly impact sales.
Interactive infographics are so powerful because they cater to the way most people process information. According to Studying Style, a whopping 65 percent of people are what’s called “visual learners,” meaning they learn and memorize things best when the information is presented visually and when they are able to interact with the data.
Text is taken in piecemeal by the human brain, registered and categorized piece by piece; images, on the other hand, are viewed as a single whole rather than in pieces. This means that images are processed more quickly by the brain—up to 60 thousand times faster than text, according to some studies.
Years ago, just having a company website, an attractive logo design and graphics was considered half of the battle won for businesses. But with the increased online presence of businesses and brands around the world, that is no longer the case.
Whether you’re trying to take increase website visibility or find new clients, making your brand memorable is integral to your success. To accomplish this, you ensure that the information provided is absorbed by your target audience.
Images and graphics are more shareable. According to “research published on eMarketer, photos accounted for 75% of content posted by Facebook pages worldwide,” while “photos are also the most engaging type of content on Facebook, with a whopping 87% interaction rate from fans! No other post type received more than a 4% interaction rate (Social Media Examiner).”
The same results hold true for Twitter. According to Marketing Land, “Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter.” Twitter’s research suggests, “tweets with photos and videos produced the biggest jump in retweets — 35 percent for photos and 28 percent for videos.”
Word of Mouth
Any entrepreneur with an iota of marketing know-how is well aware that word of mouth (WOM) advertising is powerful. But have you considered that shares, retweets and reblogs are word of mouth advertising in the digital world?
Every time a post is shared, it drives traffic to your social media pages, which in turn can drive traffic to your website, and from there can create new leads and much-needed conversions.
“Sharing information via word of mouth is the oldest form of marketing out there,” according to Attentive.ly, an enterprise-level, social customer relationship management platform. “Word of mouth is the original social media platform.”
Remember, people are much more likely to trust a recommendation from a friend over a business. Research confirms that “70% of American consumers trust brand recommendations from friends and family since they are more likely to be seen as a trusted source online (Forrester Research).” Thus, interactive infographics have tremendous capacity to attract eyeballs, and ramp up the word of mouth publicity on the web.
You’re probably thinking interactive, visual imagery isn’t solely about interactive infographics, and you’re completely right. Any type of interactive imagery will offer your marketing a boost. However, the great thing about this type of content is that interactive infographics have the potential to go viral.
Interactive infographics have gained popularity both among brands and among consumers in the recent past, all thanks to a perfect storm of changing consumer trends.
Modern consumers want to be educated about their favorite brands, industry trends and more, to make more intelligent buying decisions. While interactive visuals make information easy to understand, interact with and highly memorable. This helps foster familiarity between brand and consumer. Lastly, the rise of social media makes these graphics easy to share; this helps increase the reach of your content.
Interactive Infographics, Unleashed
So, what kind of interactive infographics should you create for your business? Use creative infographic design responsibly in order to take advantage of the full marketing power of this visual tool.
You can start by comparing utilizing internal customer reseach, customer testimonials, industry fast facts and more. Anything that empowers your audience and can be explained visually is perfect for an interactive infographic.
So, if you haven’t embraced interactive infographics, go for it! There’s no reason for you to miss out on a proven and highly effective content marketing tool that has the potential to boost sales.
This article has been edited and condensed.
Henna Ray is a digital marketing and SEO Specialist at Designhill.com, one of the fastest growing design crowdsourcing marketplaces. She specializes in digital marketing strategies, technical and international creative SEO, web analytics, graphic & web designs and business development strategy. Connect with @designhilldh on Twitter.