A proven way for a business to get noticed online is to have a superb social media and online presence and this includes crafting a useful and entertaining company blog. The problem is that most business owners don’t have the time to regularly blog.
However, the truth is that you won’t succeed at blogging if you can’t create great content on a regular basis. This means you’ll need to streamline content creation.
This is where freelance writers come in handy. Here’s 7 tips to find and hire the right content writer for your company blog.
1. Find a freelance writer who understands your business
Do you run an upscale women’s boutique? If so, find a writer who understands, and has a proven record, in creating fashion related content. If you run a restaurant, you will need a writer who has experience crafting compelling copy for foodies. A writer who understands your niche is invaluable.
2. Hire a content write who can keep you updated daily
The internet is a fast-paced marketplace. You never know when you’ll need to jump on a trend or comment on an industry event. Your writer should be able to create quality content on a tight deadline.
3. Ensure their writing style resonates with your audience
Look for a writer who can speak directly to your audience, in a style that they can follow and understand. Here’s a sample of online platforms that can help you find the perfect writer:
Textbroker: Their marketplace of authors aims to deliver high-quality content – simply, quickly, and at a competitive price. If you need help, the site includes handy video tutorials.
Upwork: Formerly Elance-oDesk, Upwork is a global freelancing platform where businesses and independent professionals connect and collaborate remotely. They offer a user-friendly dashboard and messaging platform, which makes it easy to stay in touch with your writers. Control all of your projects and payments in one place to make hiring a breeze.
Boom Essays: This professional essay writing service provides qualified writers, PhD editors and proofreaders at reasonable prices with 24/7 online support.
Freelancer: Freelancer is a global crowdsourcing marketplace website, which allows potential employers to post jobs that freelancers can then bid to complete. Need work done quickly? Post your job and receive bids from writers in a matter of minutes. This site is perfect if you want good content, fast.
Essayroo: This Australia-based writing service focuses on academic writing and can create quality blog content on a wide range of topics.
iFreelance: This platform offers an affordable way for talented freelance professionals and businesses to connect.
4. Create a content schedule with deadlines
Set deadlines up-front when you need content delivered to you. If you set out your expectations from the beginning, your writer knows what they have to do to meet them.
5. Look for a freelance writer with impeccable grammar
When hiring, conduct written interviews with all of your candidates. Resumes aren’t enough to tell whether a freelance writer has the best grasp of grammar possible, and you need someone who can write clean copy, quickly.
6. Check content for plagiarism
Your writer should deliver content that is entirely original to your project. Run the work they send you through a free plagiarism checker like Small SEO Tools, to make sure that you won’t be posting work that’s unoriginal, or worse, stolen from elsewhere.
7. Create a content marketing budget
There’s no hard and fast rule for how much a freelancer should be paid, but a good rule of thumb is that the more you can pay, the higher quality content you’ll get in return. Be upfront with what you can pay a writer, so you’re both on the same page.
Use these tips and you’ll find a writer that can bring quality content to your blog. Build up a relationship with them, and watch your online business grow!
This article has been edited and condensed.
Gloria Kopp is a web content writer and an elearning consultant from Manville City. She graduated from University of Wyoming and started a career of creative writer. At present time she works as a freelance writer and editor. Besides, she is working on online writing course project that is going to be launched this autumn.
Connect with @gloria_kopp on Twitter.
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