Search engine optimization (SEO) is all about getting your website to rank higher than your competitors on search engines. Your SEO strategy matters greatly, as each tactic contributes to your overall performance and the rankings a search engine will generate.
Although the majority of online marketers use keywords and other textbook methods to improve search engine rankings, true SEO is far deeper than that. The following 5 SEO factors form the core of any successful strategy to increase rankings on search engines.
1. Repair broken links
An online visitor is highly likely to abandon a webpage if their selected link turns out to be a broken one since it negatively affects user experience (UX). Search engine algorithms mark broken links as a sign of a webpage which has not been updated and thus ranks them lower in its searches.
There are a multitude of tools which can help you search for broken links and repair them, like the SEMrush Site Audit Tool and Dead Link Checker, so once in a while utilize them to avoid penalization in search rankings.
2. Improve quality and relevance of content
The time an online visitor spends on your website is a deciding factor for SEO rankings since it displays how successful your website was in being helpful to the user.
If a visitor stays for more than 2 minutes, it means the content was relevant and spending over 5 minutes shows that the content was of high quality to engage visitor interest. If a visitor discovers your content to be interesting, they will also bookmark it on their browser, which enhances rankings.
3. Optimize your website for mobile platforms
Did you know that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan?” And “nearly 80 percent of all social media time is spent on mobile,” according to reports.
These statistics alone confirm that ensuring your website is mobile-friendly is necessary to appeal to the majority of online visitors. Google will rankings of websites which are not optimized for mobile platforms as it places user experience as highest priority.
As the CEO of Marketing Wind, we perform mobile webpage optimization to ensure a responsive website design can satisfy a majority of visitors. Mobile optimization ensures that you can reach your target audience when they are actively searching via mobile phones. So if you want a boost in rankings, opt for mobile optimization.
4. Boost page load speed
Swift loading time between pages is vital as it determines if an online visitor will stay on the page or feel their time is being wasted between loading and abandon page. Higher page loading time leads to decrease in dwell time on webpages and increases bounce rates, which negatively affects rankings.
To decrease page load time only use essential plug-ins, avoid redirecting the visitor to other pages, review page code to ensure it is streamlined and adjust content (i.e. such as images and multimedia) on the page to load faster.
5. Create engaging content
Don’t bore your online visitors. Mix things up with visually engaging multimedia such as images, video clips and infographics. These are user friendly and rated highly, which adds to search engine rankings.
Search engines mark high quality content positively because it requires effort to produce and is unique in nature. However, take care not to compromise on quality otherwise all your efforts will not bear fruit.
SEO strategies may vary, but their primary objective remains the same in each case: to increase page rankings. Integrating these fundamentals SEO strategies will ensure that your website benefits from greater rankings and great reviews.
This article has been edited and condensed.
Komal Parveen is the CEO of Marketing Wind and is an experienced SEO Outreach expert and advertisement specialist. Her interests lie in Digital Marketing Management. She is an internet marketing enthusiast and her specialty is in search engine optimization outreach and content marketing. Connect with @marketingwind01 on Twitter.