Social media marketing is a living entity in a constant state of flux, and to stay relevant entrepreneurs must adapt.
Social media is about sharing and it’s not uncommon to feel overwhelmed with the deluge of new information that is shared regularly by 2.3 billion active social media users.
Twitter alone boasts 313 million monthly active users as of December 2016 and the microblogging platform is fulfilling it’s mission to give everyone the power to create and share ideas and information instantly, without barriers.
Yet all tweets aren’t created equal. So, if you want to cut through the clutter and follow social media strategists, prolific bloggers and content marketing gurus here’s a list of 15 accounts you should be following:
@Copyblogger gives us a daily dose of insight on the world of content marketing and social media. This is unequivocally one of the best content marketing accounts on Twitter.
Jay Baer is a marketing guru who also tweets insightful social media marketing advice for all his followers. He is the president of Convince and Convert and the author of several New York Times best-selling books. Baer is an influential speaker and a leader of a successful digital marketing team.
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He regularly tweets on search engine optimization, digital marketing, social media marketing and more.
Kim Garst is the founder of Boom Social, a 360-degree social media marketing firm for small business owners and marketers. She shares snippets from her blogs on Twitter and regularly discusses the latest social media strategies.
John Morrow is the founder of @Smartbloggerhq, a website that offers headline hacks and blogging tips. He is best known for his craft of concocting superb tweets and headlines, covering social media and digital marketing.
Jeff Bullas is a content marketing influencer and social media marketing strategist. He provides practical advice on content marketing strategies; unearthing valuable marketing and SEO gems.
Larry Kim is the founder of WordStream, a suite of marketing tools optimized for keyword research for bloggers and content marketers. He is also a columnist and shares articles on various nuances of marketing in leading niche magazines and websites including, but not limited to, Search Marketing Standard, Search Engine Watch and DM News.
While she may seem like an unlikely choice, no must-follow Twitter list is complete without a celebrity that proves they’ve mastered social media engagement. Taylor Swift has cleverly used social media to craft her brand.
If you know of the Marketing Nuts, then you must know Pam Moore. She is the founder and CEO of the full-service digital marketing agency. Pam focuses on social media training, consulting, content marketing and branding.
Ryan Holmes is the CEO of Hootsuite, best known for his penchant for startups and brand management. His tweets are treasure troves of valuable marketing advice for startups and small business owners.
Sean Gardner is a Forbes #1 Social Media Power Influencer, keynote speaker and the VP of Digital at the World Communication Forum. He is also the co-founder of the Huffington Post “Twitter Powerhouses Series”, which has interviewed hundreds of people in diverse fields – technology, business, health, philanthropy, travel, food and more – since 2010, and has been an influential voice in the social media conversation.
Chris Brogan is the CEO of Owner Media Group , providing strategy and skills for the modern business. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting.
Brian Solis is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger/writer, and keynote speaker. As a digital analyst, anthropologist, and futurist, Solis studies and influences the effects of emerging technology on business and society. His tweets are newsworthy and engaging.
Ann Handley is the Head of Content at MarketingProfs; author of the WSJ bestseller, Everybody Write and her account is informative and fresh even for long-time marketers.
Did we miss your favorite digital marketer on Twitter? If so, let us know in the comments below.
This article has been edited.
Isabella Rosselini is the founder of a company that offers SEO services. She also owns a successful website that features all the cheat codes to increase your blog traffic. She is the leader of a team of technicians and marketing experts who have been successfully changing the fate of startups for the last five years. Connect with @Irossellini1 on Twitter.