Today’s digital era has helped launch and develop many startups and small businesses. With the help of the free online marketing tools, it’s easier for founders to gain momentum, use less resources and shorten learning curves.
Here’s a look at 8 free online apps that aim to make marketing much easier for small businesses.
1. Pablo by Buffer
Pablo is one of the easiest ways to create engaging social media images. “According to Buffer’s research, social media users engage more with images than text-only posts…” And, “Some social media marketers might not know how to use Photoshop [… So,] Pablo removes steps from the process, which makes it simpler at the cost of less customization. Users can easily upload logos and crop photos. Pablo provides various preset crop sizes for different social networks.”
Keyword.io is a super handy long-tail keyword research tool. With this free tool you can research keywords from many different sources and create better content and campaigns.
Google AdWords Keyword Planner is a keyword research tool that allows you to find the right keywords to target for display ads, search ads, video ads, and app ads. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner is a useful tool for online ad campaigns and content marketing.
Sometimes the creative juices aren’t flowing as quickly as you’d like. This is where free online tools like Portent’s content idea generator can be useful. Their title generator can come up with an various titles for your next blog post or email subject line.
For example, let’s say you want to create content on “retail marketing.” The generator suggests catchy headlines like, “Why Your Retail Marketing Never Works Out The Way You Plan” and “12 Myths Uncovered About Retail Marketing.” Brainstorming possibilities are endless with this nifty tool.
Developed by Copyscape, Siteliner identifies content that may be harmful to your search engine rankings. The app offers a free and fast analysis of your entire website, including duplicate content, broken links, internal page rank, redirections and more.
This is an amazing tool for online marketers. As with any keyword tool, you enter a topic, select your country and review the results in visual form. This tool presents a wheel-shaped diagram of question keywords related to your topic. If you’re looking to boost content marketing creativity this tool offers you an effective way to demonstrate expertise and generate leads, which can ultimately drive a ton of organic traffic to your website.
This app is an SEO Spider website crawler that allows you to crawl website URLs and review key onsite elements to analyse onsite SEO. It will help you identify broken links, verify redirects, find pages with missing metadata, and more.
Audience insights is an incredibly helpful tool that can help you optimize your online marketing efforts way beyond Facebook ads and social media. As Hubspot explains, “This tool was created to enable advertisers to target their ads more effectively, but you can use this tool to learn about your audience, even if you are not advertising to them. This data can help you build stronger buyer personas, create more compelling content, and uncover some gems for your competitive research.”
This article has been edited.