As CEO of Ignite Visibility and marketing professor at the University California San Diego, I have worked on over 400 marketing campaigns. As a result, I’ve increased client revenue by millions of dollars.
Over the years, I have seen many businesses succeed and fail at marketing. The ones that fail often overlook essential marketing strategies that should be the staple point of an online business.
Here are several marketing strategies that always work.
1. Be clear about your differentiation upfront
What sets you apart? Make it clear immediately. For example, my client Ecwid touts how their product can set up a WordPress e-commerce site in minutes. This makes all the difference to someone who needs to launch a website quickly. If Ecwid did not state this front and center value proposition on their landing page, they would lose a large amount of sales.
2. Get customer feedback
Many marketers think customer surveys are a thing of the past (or they are afraid to do it). That mindset is limiting. The fact of the matter is, you don’t know much about the quality of your product or service if you don’t ask customers for their feedback.