In the past, videos that were only a few minutes long were status quo and received engagement. In 2018, however, Facebook recommends that videos be 10 minutes long. You can even stay Live for up to four hours. When you stay live longer, you create more opportunities to capture the attention of your followers. To boost engagement, say hello to new followers and ask for viewers to leave comments and ask questions. The more frequently you run longer Facebook Live sessions, the more your followers will engage with your brand online.
Run Facebook ads
Unfortunately, one way to increase your brand visibility is to spend money on Facebook advertisements. Rather than clicking “Boost Post,” we’ve seen lower costs and more engagement from utilizing Ads Manager. One of the benefits of this is the fact that you have more control over the target audience.
Additionally, now that you are running more frequent Facebook Live videos, boost one that has already received decent engagement. If people already like what you are talking about, you can be fairly certain the ad will provide engagement as well. As a bonus, within the ad, place a link back to your website or a call to action.
Focus on quality over quantity
By now you should be focusing on quality in all aspects of your digital marketing efforts, but this is just a friendly reminder that you need to be conscientious about every piece of content you produce.
Engage with complementary businesses and influencers
Facebook’s goal is to create a community. Emphasize this in your own marketing strategy and reach out to complementary businesses and influencers to help support each other. It’s the old, “I’ll scratch your back if you scratch mine” philosophy.